In 1948, seven years after the NARBA treaty put WHB-AM at the 500 watt, daytime-only 880AM dial position, the station moved to its longtime home at 710AM. WHB was purchased by Storz Broadcasting in 1954, and took Kansas City by storm as a Top 40 station, drawing stratospheric audience share, even for the times. During its era of dominance, the WHB Starship featured a number of legendary KC broadcasters, including Johnny Dolan, Phil Jay, and Richard Ward Fatherley. As the 70s progressed, FM stations (like KBEQ, locally) became the dominant home to contemporary music formats, leaving WHB as first an Adult Contemporary, and then an Oldies outlet. In April 1993, WHB staffers from all eras came together for an on-air 71st Birthday Party. It would be the old WHB's last hurrah, as the station would go country in September under new ownership. In 1997, a unique frequency swap between WHB and KCMO-AM (then at 810AM) took place, bringing the long-time talk outlet to 710AM's stronger metropolitan signal, where it has remained since.
 
Click on the links below to learn more about former stations at 710AM, or visit the frequency's current occupant, KCMO Talk Radio 710, by clicking here.